India is at the cusp of two significant transformations. The first is its economic transformation. India will soon be the...
Marketing Strategy
The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We...
As organizations increasingly transition their workloads and business applications from on-premise data centers to one or multiple public clouds and...
With the accelerated pace of digital transformation, organizations need to successfully innovate at the intersection of technology, people, and human-centered...
Digital transformation is a process undertaken by organizations with the need to improve customer experiences, and product leadership and drive...
First off, what is a SaaS product? SaaS is an abbreviation for ‘Software as a Service’. It does seem like...
Social Media Marketing (SMM) has become an integral part of modern digital marketing strategies. However, like any other field, SMM...
There are both external factors that drive enterprises to build CDP/DMP, such as the improvement of data laws and regulations,...
Every great journey begins with a single step. And every grand milestone is a culmination of single steps. It’s all...
Over the past decade a new breed of digital company has emerged, quickening the tempo of business. Digital natives such...
