Digital transformation is a process undertaken by organizations with the need to improve customer experiences, and product leadership and drive operational efficiency that channels business success. Hexaware has classified three broad strategies for successful transformation based on their experience: Inside-Out, Outside-In, and All-in-One-Go. These strategies are driven by key parameters like the organization’s culture, business processes, end users, and marketing.
In an Inside-Out strategy, that is majorly ¬engineered for medium to large-scale organizations, transformation starts with digital optimization of internal systems and processes and moves organically towards customer experience. It aims at complete digital transformation to create a long-lasting strategic impact. An Outside-In strategy aims at helping small to medium-sized businesses or any enterprise that wants to deliver a superior end-customer experience. Transformation starts with the front-end customer experience management, engagement touchpoints, and subsequently changes supporting systems, technologies, and processes. In the All-In-One-Go strategy, change across the entire spectrum starts in one go, targeting both the external touch points and internal systems, simultaneously. This approach can usually help small to medium businesses or functions that are challenged with survival because of the change in market dynamics, consumer preferences, and technological evolution.
