First off, what is a SaaS product? SaaS is an abbreviation for ‘Software as a Service’. It does seem like a technical term, but it really isn’t. Well, maybe the term is technical, but you use SaaS products every day. Google Maps, Microsoft Office, Dropbox, and all your Abode software, they’re all SaaS products!
Why would a SaaS product need marketing in the first place? Wouldn’t this kind of software practically sell itself based on its utility?
