There are both external factors that drive enterprises to build CDP/DMP, such as the improvement of data laws and regulations, the maturity of data collection technology, the change of consumer habits, etc.; and also internal factors, especially the inability of traditional marketing methods and means to keep up with the fast-changing consumer habits and fierce market competition, and the need of refining operation with data. In particular, as the value of data becomes increasingly prominent in the digital age and data plays a more important role in driving economic growth, data is the key to the digital transformation of enterprises. In this context, marketing data, which is closest to consumers, represents the core and foundation of brand digitalization. Data assets will be one of the most valuable assets of enterprises in the future.
There are both external factors that drive enterprises to build CDP/DMP, such as the improvement of data laws and regulations, the maturity of data collection technology, the change of consumer habits, etc.; and also internal factors, especially the inability of traditional marketing methods and means to keep up with the fast-changing consumer habits and fierce market competition, and the need of refining operation with data. In particular, as the value of data becomes increasingly prominent in the digital age and data plays a more important role in driving economic growth, data is the key to the digital transformation of enterprises. In this context, marketing data, which is closest to consumers, represents the core and foundation of brand digitalization. Data assets will be one of the most valuable assets of enterprises in the future.
