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Most B2B teams aren’t struggling to run events.

They’re struggling to prove they work.

According to The 2026 Event Marketer’s Playbook, 57% of marketers can’t clearly measure ROI, and 52% admit post-event follow-up is where momentum is lost.

That’s the gap.

Because the highest-performing teams aren’t just hosting events, they’re turning every conversation into pipeline by:

• Targeting the right senior decision-makers, not just filling seats
• Designing smaller, high-trust environments that actually convert
• Capturing real insights from discussions, not just attendance data
• Extending event value through content that keeps deals moving

In fact, 75% of organisations now see better results from intimate, roundtable-style events over large-scale formats. 

The shift is already happening. The question is whether your strategy has caught up.

If you’re investing in events but not seeing consistent pipeline impact, it’s time to rethink how those moments translate into revenue.

Download the playbook to see what top-performing teams are doing differently

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Change is hard. Whether it’s encouraging your sales team to adopt a more proactive mindset or convincing growers to try new solutions, being in ag sales brings unique challenges every day.

This free guide, How Agricultural Sales Leaders Can Inspire Change, gives you a clear playbook to make progress right now. Inside, you’ll discover:

• 5 proven techniques for sparking change in both your sales team and your customer base
• How to use emotion, authority, and logic to connect more effectively
• Ways to reduce the risk of adoption and increase confidence in new products
• Why stories often work better than statistics when driving decisions
• How to turn failures into learning opportunities that fuel long-term growth

These strategies, drawn from the worlds of advertising, behavioral science, and ag innovation, can be put into action immediately to help you and your team succeed.

Download your free copy today and start building the momentum for change.

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This year, top brands aren’t just optimizing campaigns—they’re aligning teams, unifying platforms, and focusing on customer retention.

Klaviyo’s 2025 state of B2C marketing report uncovers what’s really driving results, backed by survey data from over 1,500 marketers worldwide.

Inside, you’ll learn:

• Why marketing and service alignment is driving outsized performance
• How tool consolidation is fueling personalization at scale
• Where customer experience and loyalty are overtaking acquisition

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In this research report, you’ll find:

• Detailed generational insights and analysis of their implications for CX strategy
• Data-driven takeaways to help enhance brand loyalty and customer satisfaction
• Don’t miss out on these crucial insights and how to adapt your CX strategy to serve your customers better.

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With new full‑funnel benchmarks and practical insights by occupation, region, and job‑ad strategy, this report helps talent acquisition teams understand what’s working now and where to focus next to hire more efficiently in 2026.

Key insights include:

• Labour market trends shaping hiring demand and competition.
• Key benchmarks across apply rates, costs, and full‑funnel performance.
• Differences in recruiting performance by occupation. 
• Regional insights highlighting hiring challenges and opportunities.
• Job‑ad and application best practices that improve conversion.

Download the report today.

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The marketer’s playbook for smarter, faster growth.

AI isn’t just another marketing buzzword—it’s fast becoming the most powerful force in Account-Based Marketing. In fact, 86% of B2B marketers expect AI to benefit their ABM programs within the next 12– 24 months.

But knowing where to start is the challenge. How do you separate hype from reality? How do you ensure AI drives real revenue impact instead of wasted budget?

This playbook from Demand Gen Report gives you the answers.

Inside, you’ll find:

• Top 5 AI Use Cases for ABM Success — including account prioritization, intent signal analysis, personalization at scale, and more
• Real-world lessons from ABM leaders on what’s working now (and what’s not)
• A quick-start checklist to launch your first AI-powered ABM initiative with confidence
• Guidance on data, oversight, and adoption to avoid the most common pitfalls

Whether you’re just beginning to experiment with AI or looking to optimize existing programs, this resource will help you drive smarter, faster growth with AI-powered ABM.

Watch On-Demand

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Commissioned to better navigate complexity, integration, and trust in the modern buying journey

The B2B buyer has fundamentally changed. What once was a relatively linear process – where a single decisionmaker evaluated a handful of vendors – has evolved into a far more complex journey. Today’s buyers face an abundance of choices, information sources, and voices, often leading to decision fatigue rather than clarity.

This report dives into 6 key market challenges and tips on how to overcome each:

• Information overload and decision paralysis
• Growing complexity of buying groups
• Shifts in buyer attention and channels
• Personalization at scale
• Integration demands
• Rising expectations of vendors as trusted advisors

Key findings:

• 72% of B2B purchases involve multi-stakeholder complex buying groups.
• 89% of buyers prioritize integration capabilities over standalone features.
• 83% of organizations say economic and budget pressures directly shape vendor choices.

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For Account-Based Advertising that Delivers Results

Today’s B2B marketers have more control over — and get more ROI from — advertising dollars than ever before.

In this account-based advertising playbook, we’ll address the following questions:

• How do you really square programmatic advertising with an accountbased strategy?
• What’s the best way to segment accounts into campaign audiences?
• How should budgets be allocated across accounts?
• What type of messaging works at different stages in the account funnel?

In many ways, we are in a golden era of B2B advertising. But new possibilities come with new questions.

In The Demandbase Advertising Playbook, we’ll address them all, with guidelines, best practices, and helpful tips for carrying out accountbased advertising campaigns with Demandbase.

With advertising conducted through the account-based lens of Demandbase Advertising, here’s what we can do:

• We can more precisely target buying committees at our target accounts while avoiding waste.
• We can also ingest signals from CRM and marketing automation to align our programs to our business.
• Add in the right analytics and reporting, and we can track our campaign spend’s influence on actual revenue, making the contributions of all revenue teams to the business much more visible.

Download the playbook today!

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You’ve built a marketing engine that works in the UK. Maybe even across parts of Europe. You know your ideal client profile. You’ve scaled paid channels. Your funnel is predictable enough to support sales goals—at least for now.

But your CEO is staring down aggressive revenue targets, and local growth alone won’t get you there.

If you’re like many marketing leaders in London-based B2B tech companies, your next chapter isn’t about optimization. It’s about expansion. And that often means one thing: the United States.

The U.S. remains the most lucrative B2B tech market in the world. It’s where your next $5M to $100M in monthly recurring revenue could be waiting. But it’s also where marketing complexity spikes, competition multiplies, and many international teams hit a wall.

This guide is built for you. The London marketing leader who’s ready to take your brand global and drive real revenue results beyond borders. It’s not just about launching a campaign. It’s about building the strategic foundation that makes your brand visible, credible, and competitive in one of the most demanding markets out there.

Before you build your first landing page or brief a media agency, here’s what you need to understand.

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