Marketing Analytics & Data – MarTech Quest https://www.martechquest.com Wed, 01 Jul 2026 22:20:24 +0000 en hourly 1 https://wordpress.org/?v=7.0 https://www.martechquest.com/wp-content/uploads/2025/10/cropped-Favicon_15-32x32.webp Marketing Analytics & Data – MarTech Quest https://www.martechquest.com 32 32 Maximize your organization’s potential for data and AI with data intelligence https://www.martechquest.com/marketing-analytics-data/maximize-your-organizations-potential-for-data-and-ai-with-data-intelligence/ Fri, 19 Jun 2026 15:37:55 +0000 https://www.martechquest.com/?p=26984 Use AI on your enterprise data

The Data Intelligence Platform For Dummies is your guide to democratizing data and AI across your organization.

Unify your data and AI seamlessly with the Databricks Data Intelligence Platform. Experience the transformative power of unlocking valuable insights from vast datasets. Collaborate effortlessly, break down data silos and foster a culture of data-driven decision-making within your organization.

This eBook explores the many significant ways companies can leverage the power of applying AI at every layer to drive incredible value and efficiencies specific to your business:

You’ll learn about:

  • The value of data intelligence
  • The potential of AI
  • The capabilities of our platform
  • Building applications with traditional AI and generative AI
  • Why investing in a data intelligence platform is essential for your company’s success

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]]> Laying the foundation for data and AI-led growth https://www.martechquest.com/marketing-analytics-data/laying-the-foundation-for-data-and-ai-led-growth/ Fri, 19 Jun 2026 15:31:04 +0000 https://www.martechquest.com/?p=26981 Ready to reinvent your data and AI strategy to capture exponential return in the new AI race? In this MIT Technology Review Insights report, you’ll gain an understanding from a global survey of 600 CIOs, CDOs, CTOs, chief architects and chief data scientists on the steps they are taking to be AI-ready. You’ll also hear best practices from C-level executives from the world’s best-known companies and organizations, including Starbucks, Condé Nast, Dell Technologies, GM, ADP, U.S. TSA, Regeneron and Razorpay. Lastly, you’ll learn from Databricks CIO Naveen Zutshi on operationalizing and scaling generative AI.

Explore key findings:

  • 80% of execs expect big efficiency gains from AI. But what are they doing to pave the way?
  • 74% have already made the move to lakehouse architecture. And how are they maximizing the ROI?
  • 88% of executives have already started investing in generative AI. What are the most common use cases? Should companies buy or build LLM?

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]]> AI and predicive analytitcs https://www.martechquest.com/marketing-analytics-data/ai-and-predicive-analytitcs/ Thu, 04 Jun 2026 12:01:57 +0000 https://www.martechquest.com/?p=26872 How AI can help boost travellers’ payment experiences.

AI is reshaping the travel industry and payments are at the heart of this transformation. Evolving Travel Payments: How AI and Predictive Analytics Can Boost Travellers’ Experiences explores how technology can help businesses reduce friction, improve efficiency, and deliver truly personalised journeys.

Key topics include:

  • How AI powers smarter, more personalised payment experiences
  • Predictive analytics to anticipate traveller needs and reduce abandonment
  • Intelligent fraud prevention that keeps checkout fast and secure
  • Quick-win strategies for AI implementation and long-term opportunities

Practical steps to balance automation with the human touch

Download the eBook

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]]> How communications and media organizations can become data management leaders in the AI era https://www.martechquest.com/marketing-analytics-data/how-communications-and-media-organizations-can-become-data-management-leaders-in-the-ai-era/ Thu, 04 Jun 2026 10:09:44 +0000 https://www.martechquest.com/?p=26826 Today’s communications and media organizations contend with vast amounts of data. We surveyed 1,475 engineering, IT, and security professionals and learned that the majority (71%) of communications and media organizations cite security and compliance as a top obstacle to implementing a data management strategy.

How can organizations address these challenges and mature their data management strategies to pave the way for AI implementation?

Download this brief for best practices for data management.

Discover:

  • How data management practices have fallen behind
  • The new rules of data management
  • How effective data management enables AI implementation

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]]> Sharpen GenAI with AI-ready data https://www.martechquest.com/marketing-analytics-data/sharpen-genai-with-ai-ready-data/ Thu, 04 Jun 2026 08:26:30 +0000 https://www.martechquest.com/?p=26753 Bad data leads to bad artificial intelligence (AI). In fact, while 91% of employees use generative AI (GenAI) for work, a shocking 70% struggle with data for AI. Fuel your enterprise with AI-ready data and activate GenAI to drive smarter decision-making, faster productivity and higher revenue growth.

Dive into our infographic to discover:

  • GenAI breakthroughs and essential stats
  • Why AI-ready data is crucial for GenAI success
  • How to get your data ready for AI with AI-powered data management solutions

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]]> What type of data processing organization are you? https://www.martechquest.com/marketing-analytics-data/what-type-of-data-processing-organization-are-you/ Thu, 04 Jun 2026 08:24:43 +0000 https://www.martechquest.com/?p=26762 We are generating more data by the day, fueled by the increasing digitization of business and society. Further, the complexity and speed of data arrival is changing the ecosystem. This data, and its potential to drive better decision making, promises to deliver higher revenues, lower costs, and reduced risk to all types of businesses. However, the most valuable insights no longer come from straightforward sales, inventory, and personnel data. The next generation of insights is hidden across countless, often unstructured data points from myriad sources and systems. Extracting the insights requires the right blend of tools, skills, and strategy. Read on to find out more about how to review decision points in detail while gaining a broad framing of issues on high-level concepts.

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]]> Access And Transform Data In Minutes With Alteryx And Databricks https://www.martechquest.com/marketing-analytics-data/access-and-transform-data-in-minutes-with-alteryx-and-databricks/ Thu, 04 Jun 2026 08:22:48 +0000 https://www.martechquest.com/?p=26759 May 8, 2025 | 11am SGT

When more employees across skill sets can use the best analytics technology and architecture available, they can deliver more value with data.

By making it faster and easier to access and process data, Alteryx and Databricks together empower everyone in your organization to get your data AI-ready, accelerate insights and improve decision making.

Join this upcoming webinar with product experts from Alteryx and Databricks who will demonstrate how Databricks and Alteryx are “better together” with:

  • Seamless Data Access: Learn how to effortlessly tap into Databricks Unity Catalog using Alteryx’s code-free tools
  • Cost-Effective Transformation: Maximize ROI with Alteryx’s native pushdown capabilities
  • Automated Insights: Uncover instant insights, root cause analysis, patterns and trends in minutes, no manual effort involved

Save your seat today to learn how to get governed data access and democratized self-service insights at lightning pace, across your entire business.

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]]> The-Future-Of-Ai-And-Analytics https://www.martechquest.com/marketing-analytics-data/the-future-of-ai-and-analytics/ Thu, 04 Jun 2026 08:13:28 +0000 https://www.martechquest.com/?p=26756 April 17, 2025 | 11 AM SGT

Are you ready to revolutionize your business with AI and analytics?

Join Alteryx CEO Andy MacMillan and Distinguished Professor and author Tom Davenport as they unveil insights into the future of AI and data analytics. Discover how your organization can harness these technologies to boost efficiency, foster innovation, and achieve unprecedented competitive growth.

Why This Matters to You:

  • Cutting-Edge Insights: Learn from two industry leaders about the critical distinctions between Generative AI and Analytical AI.
  • Competitive Advantage: Understand how to use AI and analytics to stay ahead in your industry.
  • Practical Implementation: Gain actionable strategies to integrate AI and analytics into your business processes.

What You’ll Discover:

  • Alteryx’s vision for shaping the future of AI and data analytics
  • Professor Davenport’s expert analysis on the transformative impact of AI across industries
  • Strategies to boost efficiency and foster innovation in your organization

Ready to lead the AI and analytics revolution?

Don’t miss this opportunity to be at the forefront of the AI and analytics transformation. Join us and elevate your business to new heights.

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]]> Elevate your data strategy with AI-powered MDM https://www.martechquest.com/marketing-analytics-data/elevate-your-data-strategy-with-ai-powered-mdm/ Thu, 04 Jun 2026 08:03:33 +0000 https://www.martechquest.com/?p=26743 Unlock the full potential of your data with cloud-native, AI-powered master data management. Our innovative data management solutions not only streamline data processes but also deliver new insights, driving your business forward with confidence and precision.

Discover the future of data in this comprehensive report, where advanced analytics meet unparalleled accuracy, as well as:

  • Explore the impact of AI on master data reliability and decision-making
  • Uncover new best practices for AI-enhanced data analysis and operational efficiency
  • Discover how AI fuels continuous innovation and a competitive edge

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]]> Architect the future: A blueprint for intelligent data platforms in the AI era https://www.martechquest.com/marketing-analytics-data/architect-the-future-a-blueprint-for-intelligent-data-platforms-in-the-ai-era/ Thu, 04 Jun 2026 08:01:23 +0000 https://www.martechquest.com/?p=26740 Data platforms, adept at managing data complexities and facilitating operational needs, serve as indispensable tools for AI and GenAI success.

With the right data platform, you can take advantage of innovative data management capabilities, including data discovery, data cataloging, data ingestion, data integration and more.

Discover how to architect intelligent data platforms in the AI era with this handy infographic. You’ll learn:

  • The inner workings of an intelligent data platform blueprint
  • How to build state-of-the-art data platforms for AI success
  • Top benefits of intelligent data platforms

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