The How-What-Why of Predictive Marketing
The world was predicted to end. Millions of people believed this to be true. Print and news media were full…
Category: Lead Generation
How To Attract Customers With Facebook
Before launching a Facebook lead generation campaign, set up a plan based on your specific goal. This plan will not…
Unifying your sales & marketing efforts
Introductory content is for marketers who are new to the subject. This content typically includes step-by-step instructions on how to…
Topic-Oriented Information Development and Its Role in Globalization
Globalization is a critical issue for any company interested in expanding its markets. For the a company that markets sophisticated…
E-commerce on the Cloud Helping E-commerce Companies Focus on Sales
E-commerce is booming around the globe following rapid advances in technology, online payments, and changes in consumer behavior. As a…
Defining interactive e-commerce A model as observed through the case of Pinduoduo
This paper seeks to define and explore the concept of “interactive e-commerce,” as illustrated through the rise of Pinduoduo. Interactive…
Prisma SD-WAN
Palo Alto Networks Prisma SD-WAN (formerly CloudGenix) is a cloud-delivered service that implements app-defined, autonomous SD-WAN to help you secure…
Understanding ATL and BTL Marketing: Strategies for Success
In the world of marketing, ATL and BTL are two distinct strategies that businesses use to reach their target audience.…
Guidelines for Developing VR and AR-Based Education and Training Systems
Education and training is evolving at an accelerated rate along with an increased level of integration with ICT systems. Growth…
WhatsApp Marketing: A New Frontier in Customer Engagement
In an increasingly digital world, where instant messaging has become a ubiquitous part of our daily lives, WhatsApp has emerged…