Here at Verb, we’re passionate about video marketing. It’s an excellent strategy for getting messages to stick because when people watch a video, they retain 95% percent of it, compared to only 10% when reading it as text. It’s an incredibly powerful tool, but for many, the process of getting started is overwhelming. Producing videos may seem daunting, but the effort is well worth it. According to Forrester, simply including a video in an email increases your clickthrough rates by 300%. On top of that, attaching a video to a product description increases users’ interest in buying a product online by 64%. Those odds are too good to pass up!
Video Best Practices and Trends in 2022
