Agile, customer-centric marketing is essential in today’s fast-moving world. What worked yesterday may not work as well today, what works well today may not work as well tomorrow.
Set yourself up for success with a CRM strategy that puts you on course to be your target customers’ long-term brand of choice. It’s more than just what CRM platform or tech you use, it’s about taking a holistic approach as to how, where, when, and what you communicate to your customers.
It may sound obvious but if you’ve been using the same CRM approach for a while, or perhaps you’re new into a role, then it’s a good idea to review what you’re doing and why.
What’s the ultimate vision for your CRM strategy? What benefits and outcomes are you looking to achieve?