Inbound and Marketing Automation, Adoption, and Growth
It is difficult to underestimate the power of the web in today’s market. Buyers increasingly use the web first to extensively research companies and products before they directly contact a supplier. Inbound marketing allows you to use this power to your benefit.
“Sales may not be waning because of shortcomings in staff. It may be due to the fact that your marketing strategy and sales methodology haven’t adjusted to changes in customers and their purchasing process. Today 80% of B2B purchase cycles are completed before buyers consider contacting the vendor and, even then, they are loathe to do so.”