When leads are few and far between, existing customers are deserting and new customers are not exactly rolling in, you have ample reason to look at what is not working about your current marketing activities.
What could it be? Maybe your marketing campaigns are not as effective as they should be, but you can only guess about that because you do not possess the insights to assess their efficacy or to understand your audience in the first place. How are you supposed to know what to improve? Perhaps the issue also lies in the collaboration between your marketing and sales departments, or the lack thereof.
Whatever it is, it is a problem. And you probably have enough headaches to deal with: too few resources, too little time, too many tasks. There may even be some issues that you feel you do not have the power to influence, such as too-long sales cycles.
