Like the dotcom organizations that went bust at the end of the last century, CRM (Customer Relationship Management) is making a powerful and dramatic comeback. Today, the most exciting growth areas of the commerce are being found in the electronic arena. The same is true of CRM.
In the late 1990s and early years of the 21st century, CRM was offered up as the next wave of marketing. The tools and techniques that would make traditional marketing obsolete. The automated approaches that would make customer relationships automatic and would enable the marketing organization to sell anything to anyone they chose. CRM was the single solution that would solve every marketing problem. Simply install the software, plug in the customer data and sit back and watch the profits roll in.