Let’s take a walk down internet street. You might know it, and since the coronavirus pandemic, you might have spent more time there than usual. It’s open 24 hours a day, seven days a week. It’s probably the biggest shopping district you’ve ever seen, but somehow you can get to any part of it you want in the time it takes to blink.
Whenever you’re ready, you can tell someone what you’re looking for and, in addition to the brands that are already in your mind, you’ll immediately be shown every possible option and variation.
Every shop that sells that item is somehow just a step away, whether it’s a huge department store or a tiny boutique. And the shops you don’t need will magically disappear from view until you want to see them again.
