This handbook has been produced within the “Content Marketing Expert Project – CMEx“, a project co-funded by the European Commission under the Lifelong Learning Programme, a sub-program of Leonardo da Vinci, Transfer of Innovation action, to encourage the spread of the content culture and to provide a practical tool for the creation of content and the implementation of the most appropriate and effective content marketing strategy.
The activities planned intend to increase the competitiveness of SMEs and their employees, entrepreneurs, and marketing specialists by introducing the use of innovative marketing tools, practices, and strategies.
