The future of retail is driven by digital and needs to be rendered and fulfilled omni-channel. In the omni-channel world, experience is the key driver. The requirement for homogenous customer experience [CX] in omni-channel retail has become pertinent since connected consumers are now interacting with brands in different ways and with unpredictable patterns, often transitioning between channels throughout a single purchase and throughout the product or service lifecycle relationship with the brand. With customers becoming digital savvy today, retailers need to harvest emerging technologies and create a seamless customer experience across multiple channels.
The latest trend for the retail world is the ability to perform the shopping journey via omni-channel, which is taking the retailing world by storm. A rewarding experience for the customer can be brought forth with a pristine CX across multiple, yet connected, channels, which would ensure stickiness of customers to retail chains and brands.
