Downloadable ebooks, whitepapers, and guides are extremely powerful pieces of content. You’ve seen how well these items work from a lead generation standpoint, and now it’s your turn to get a piece of the pie. The problem is, you have no idea what to write an ebook about.
Or if anyone would find your industry whitepapers worth reading, much less clicking a pop-up or opting into an email list. And no matter what you do, you can’t seem to brainstorm an idea for a piece of content that hasn’t already been addressed by twenty different websites. Business owners struggle with this brainstorming process all the time. But it’s entirely possible to learn how to come up with ideas for ebooks, whitepapers, and other downloadable content — and to make this a repeatable process that you can do over and over again.