Since March 2020, the world has experienced changes that have affected every industry on the planet. The media industry in particular has had more than its share of disruption. In the extensive study this white paper covers, executives in radio, television, and digital publishing were
asked how their companies have been impacted since the onset of COVID-19. Their wide variety of responses indicated a change in nearly every part of their business. For example, 77% of the executives reported that their company has lost advertising revenue, 73% have said they have employees working from home, 44% have said they’ve experienced layoffs or reduced headcount, and 35% have said that their responsibilities have changed.
