Salesforce Marketing Cloud is a powerful tool that enables organizations to know, value, and assist their constituents, ultimately increasing loyalty and driving shared outcomes.
Marketing Cloud is flexible enough to be used independently of other components that constitute the Salesforce Platform. However, the decisions around whether to use Marketing Cloud in conjunction with the Salesforce Platform and the order in which the systems are implemented will have a lasting impact on technical development and bottom lines.
Regardless of where your organization is in the Salesforce Marketing Cloud journey, this whitepaper outlines specific recommendations and best practices to help you build (or re-build) a solid foundation.
