Google Tag Manager – Overview

With the advent of the Internet and the web, there has been an immense necessity to stand out from the rest for promoting your product. This era has surpassed the times when advertising and marketing used to work in a fantastic way with paper media. With the requirement of marketing the product becoming a focused and skillful task, there is a new breed of professionals called “Product Marketers”. These folks are required to be updated with the market trend, user behavior, and the likes and dislikes of their audience. The product marketer, donning the hat of an analyst and an advertiser, needs to know many things to be on top of things. One such thing is – creating a marketing campaign for successful user engagement.

If we go with the Wikipedia definition for product marketing – Product Marketing is the process of promoting and selling a product to an audience. In short, a product marketer needs to create various promotional campaigns to stay on top of the competition, thereby increasing the sales. Since the dot com boom, for a successful product marketing, the presence of a product is required not only in the real world but also in the web world. The presence and acceptance in the web world is directly proportional to the success of the product.

Google Tag Manager - Overview