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Most B2B teams aren’t struggling to run events.

They’re struggling to prove they work.

According to The 2026 Event Marketer’s Playbook, 57% of marketers can’t clearly measure ROI, and 52% admit post-event follow-up is where momentum is lost.

That’s the gap.

Because the highest-performing teams aren’t just hosting events, they’re turning every conversation into pipeline by:

• Targeting the right senior decision-makers, not just filling seats
• Designing smaller, high-trust environments that actually convert
• Capturing real insights from discussions, not just attendance data
• Extending event value through content that keeps deals moving

In fact, 75% of organisations now see better results from intimate, roundtable-style events over large-scale formats. 

The shift is already happening. The question is whether your strategy has caught up.

If you’re investing in events but not seeing consistent pipeline impact, it’s time to rethink how those moments translate into revenue.

Download the playbook to see what top-performing teams are doing differently

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This white paper explores how SoftwareOne, an AWS Premier Tier Services Partner and a member of the AWS Generative AI Centre of Excellence, helps enterprises in sectors like manufacturing, financial services, and healthcare unlock measurable value from GenAI. From unifying siloed systems to scaling predictive analytics, discover real-world use cases, tools, and proven strategies for success.

Challenge

Many businesses are still grappling with fragmented data environments, legacy systems, and manual workflows that limit their ability to implement AI effectively. These silos restrict visibility, reduce data quality, and make it difficult to generate timely insights across departments.

Opportunity

SoftwareOne leverages AWS-native services like Amazon S3, Glue, QuickSight, and SageMaker to help organisations consolidate and manage structured and unstructured data at scale. With deep industry experience and 1,300+ AWS certifications, SoftwareOne enables clients to automate operations, customise foundation models, and future-proof their data strategy.

Outcome

Organisations that work with SoftwareOne have achieved tangible business outcomes — including up to 50% cloud cost savings, faster time-to-insight, improved compliance, and greater decision-making agility. Case studies from Brainiall and ACCO Engineered Systems illustrate how GenAI deployments can deliver real, repeatable impact when built on a solid foundation.

Featured Results & Proof Points

• 50% reduction in cloud TCO using real-time predictive analytics with SageMaker and Grafana (Brainiall)
• Automated anomaly detection through Vision AI in manufacturing, reducing labour costs and improving accuracy
• Unified data lake deployment for ACCO, enabling insights across siloed departments and improving governance
• 1,300+ AWS certifications and 23 AWS competencies held by SoftwareOne globally
• Trusted across regulated sectors like finance, healthcare, BPO, and government

About SoftwareOneSoftwareOne Philippines, an AWS Premier Tier Services Partner and a member of the AWS Generative AI Centre of Excellence, empowers clients to modernise confidently and responsibly. Backed by 400+ data and AI experts and a global footprint in over 60 countries, we help businesses scale AI with speed, structure, and purpose.

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Download the eBook to discover how Acrobat Studio allows teams to:

• Extract key data easily from PDFs, slides, transcripts, and more
• Speed up document review, content creation, and collaboration
• Generate on-brand presentations using AI-powered workflows

Learn how organizations are transforming their documents and making smarter, faster decisions with Acrobat Studio.

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Watch this on-demand webinar to learn how Adobe’s AI-powered toolkit puts information analysis, on-brand content creation, and seamless collaboration in the hands of every team across the organization — while maintaining governance, control, and compliance.

In this session, you’ll:

• Explore how we’re innovating for productivity with purpose-built AI technologies grounded in measurable business value
• See new AI capabilities in action: reuse data to create on-brand content faster with Acrobat Studio
• Learn how to quickly surface insights across your documents with Acrobat AI Assistant

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Watch our on-demand webinar to explore new research on how organizations are adopting generative AI, where AI is driving the most value today, and the steps needed to scale with confidence.

In this insightful conversation, you’ll learn how to:

• Identify high-value use cases of AI that deliver considerable impact.
• Build more trust through secure, accurate, and ethical AI practices.
• Equip teams with the skills and governance needed for safe adoption.

Watch today to learn how to break through adoption barriers and turn enterprise-ready AI pilots into measurable business results.

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It’s a structural shift in how sales, marketing, and customer teams operate. Instead of static, reactive lead scoring, agentic AI provides dynamic signal recognition that turns one-size-fits-all campaigns into hyper-personalized, always-on conversations. Agentic AI enables marketers, sellers, and operations leaders to move faster at scale, without sacrificing insight or integrity.

This playbook is action-oriented, based on direct insights shared by more than a dozen B2B leaders (via the OnBase podcast) who deploy agentic AI right now. You’ll learn:

• A framework for deploying agentic AI across the GTM stack
• Real-world use cases already running inside B2B teams
• Pilot-ready prompts and planning tools
• Strategies and checklists taken straight from the podcast

View the eBook

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The Data Intelligence Platform For Dummies is your guide to democratizing data and AI across your organization.

Unify your data and AI seamlessly with the Databricks Data Intelligence Platform. Experience the transformative power of unlocking valuable insights from vast datasets. Collaborate effortlessly, break down data silos and foster a culture of data-driven decision-making within your organization.

This eBook explores the many significant ways companies can leverage the power of applying AI at every layer to drive incredible value and efficiencies specific to your business:

You’ll learn about:

• The value of data intelligence
• The potential of AI
• The capabilities of our platform
• Building applications with traditional AI and generative AI
• Why investing in a data intelligence platform is essential for your company’s success

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Explore key findings:

• 80% of execs expect big efficiency gains from AI. But what are they doing to pave the way?
• 74% have already made the move to lakehouse architecture. And how are they maximizing the ROI?
• 88% of executives have already started investing in generative AI. What are the most common use cases? Should companies buy or build LLM?

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• Faster time to value
• A reduced dependency on 30+ apps
• Streamlined operations across one platform

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