We have all seen the news that data deprecation is imminent. The ways that organizations collect, manage and activate customer data are all about to change. One of the main drivers behind this impending shift is Google’s announcement that it will phase out the use of third-party cookies by the end of 2024. Removing third-party cookies from the Google Chrome browser is being done for various reasons, but the main driver is Google’s commitment to consumer data privacy and digital trust.
Where does marketing stop and advertising begin?
