There’s a good chance that you’ve already heard of PPC. As a marketing tool, PPC is invaluable, but there seems to be a lot of confusion about what it actually is and exactly how it works. No matter your level of experience with PPC, this handy guide will tell you everything that you need to know. Whether you’re looking for a starting point or simply hoping for some clarification, here’s the rundown of your PPC essentials.
PPC = Pay Per Click PPC as an acronym stands for Pay Per Click and is a form of online marketing. PPC means that advertisers are able to pay a certain fee every time that their online advert is clicked on by an internet user. Rather than having organic traffic heading to your site, PPC is more artificial, however, it doesn’t break any of Google’s rules and is a viable method of getting traffic to your website.
