It’s more than an understatement to say the last two years were unprecedented in our industry. But at CDK Global, we want to understand not only how dealers — whether our customers or otherwise — dealt with unprecedented times, but how those times may have changed them for good.
So, we formulated a survey and uncovered what the new roadmap for dealers looks like. What won’t surprise anyone is that the top two issues capturing share of mind are inventory and staffing. But while those two trends dominated headlines over the past two years and will likely continue for the next two, we found trendsetting dealers also addressing several other key areas that might alter the DNA of how we all do business.
The pandemic began and forced the world, including the automotive industry, to pivot how they serve customers. That pivot turned into new ways of doing business and then it just became part of our daily fabric. And our study gives light into what is woven into that fabric and what is still to be added.