Welcome to your complete guide to customer engagement! Discover how to grow and maintain customer relationships at scale with a successful customer engagement strategy. It feels odd that we live in a world where 66% of customers expect companies to understand their unique needs, but only 34% of them do. And while almost everyone agrees that customer engagement significantly contributes to business profitability, not enough brands have a customer engagement strategy that works.
This is because striking the right balance is hard. While customers expect a personalised experience, they also value their privacy and personal data more than ever. And once you’ve got the balance, it can be challenging to create programs that scale globally.