Unfortunately, businesses are still bleeding cash when it comes to the quality of trafc actually clicking through from their paid for links. Guaranteeing that PPC budgets get spent on directing ‘true prospects’ to a website seems challenging, given the tools and level of insight available through Google Analytics.
CANDDi’s analysis of over 500 B2B businesses’ PPC generated trafc, shows that a relatively small proportion is actually from potential new business prospects.
