While experts may draw parallels between COVID-19 and the Spanish Flu or even the recent SARS epidemic, it is a fact that the world is entering uncharted territory. The economic fallout of the COVID-19 crisis will be unprecedented. With major economies such as the United States already entering recession, organizations across the board will change spending habits in both discretionary and non-discretionary areas. Going ahead, apart from cost cutting, investment patterns will change with increased focus on getting core businesses back on track. Although the marketing segment generally flies under the radar during cost-cutting, things have to be di erent this time around. Sharper marketing tactics to regain customer confidence will pave way for the future. The current COVID-19 crisis has led to a greater emphasis on the ongoing digitization of enterprises. As the need for adopting and delivering experiences via digital channels grows at a rapid rate, the role of marketers becomes even more indispensable. With this whitepaper, we aim to shine light on “Changes in Customer Behavior and Attitudes” in the post-COVID world. Along with this, the paper also aims to highlight how these changes will impact businesses, thereby sparking a change in marketing functions for s u s t a i n e d relevance.
Marketing in the Post-COVID World
