Where SEO is concerned, Google’s recommendations are always worth taking seriously. So when the search giant, now preparing to migrate its entire index into a new mobile-first version, recommends that brands and publishers adopt responsive web design in order to survive the shift, those are weighty words.
However, website crawling specialist DeepCrawl, reports that only 40% of prominent websites are responsive, and fewer than 8.5% have taken the alternative option of dynamic serving. Are enough of us listening to Google, which has consistently said search rankings won’t change much with mobile-first, as long as websites adopt its recommended guidelines?