According to a report from Kleiner Perkins, mobile applications now account for 15% of all Internet traffic, with 1.5 billion users worldwide. Whether you are a brick and mortar retailer or an ecommerce web site the need to go mobile is greater than ever. With mobile market share growing year over year, mobile applications are the new web site. If you don’t have one available you are missing a major market. Mobile adoption has accelerated like never before.
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