Exterro is a fully integrated legal governance, risk and compliance (GRC) platform that enables clients to address their regulatory, compliance and litigation risks more effectively at lower costs. Trusted as a leader in legal software, Exterro generates thousands of marketing qualified leads (MQLs) monthly with three-year average contracts and $50 million+ deal sizes.
All MQLs are not created equal, and resources are finite. Exterro needed to prioritize MQLs for marketing engagement and sales outreach. Furthermore, missing an enterprise account in an active buying cycle has significant consequences. In Exterro’s industry, it could result in waiting three years for the opportunity to resurface and over $50 million in lost revenue.
