Every time an ad is clicked, sending a visitor to a website, there is a small fee to pay to the search engine. When PPC is working effectively, the visit is worth much more than what you pay for it. So, if you pay a £4.00 fee but the click result was a £400 sale, you’ve made a hefty profit.
However, in order to build a winning PPC campaign you need expert support; from selecting the right keywords, and organising campaigns, to designing and setting up PPC landing pages for optimised conversions – there’s a lot that goes into the build. Search engines reward those who create intelligently targeted, relevant pay-per-click campaigns by charging less for their prime spot. Basically, if your ad/landing page is satisfying customers, Google charges you less per click, resulting in higher profits for you and your business.