Contributory Data Program with Content Consumption Monitoring – Madison Logic Data is the largest aggregator of B2B Intent Data. We tag and monitor the consumption of content across the B2B web, and organize B2B buyers into targetable segments based on the topics they are researching.
We track over 1,900 granular B2B topics across actions like search term, white paper downloads, webinars, trade show sign ups, article reads, video, social, IP and more. Then we aggregate users into 50 scalable intent segments, and make them easily accessible through BlueKai’s Data Exchange.
