You know a great customer experience boosts your business. But do you know how to use martech to achieve it?
Customer-first is not a new idea. Today great customer experiences should be basic table stakes in the game of market competition. And the right marketing technology is key to providing those experiences.
So why aren’t more companies delivering great customer experiences? What’s going wrong – and how can it be fixed? To find out, Avanade and Sitecore teamed with research organization Vanson Bourne to survey more than 1,400 marketing and IT C-suite decision makers in enterprises across industries and countries worldwide. We analyzed the results in light of our years of experience creating and deploying platforms and solutions for more personalized and engaging customer experiences. Here’s what we learned.
